Arts And Entertainment

By Phyllis Pollack

Both long-standing and newborn partners support hold Music’s Biggest Night, the Grammy Awards. Today, The Recording Academy declared its authorised sponsors for this year's 53rd Annual Grammy Awards. Acura, Delta Air Lines, Diet Pepsi, Harman, Hilton Hotels & Resorts, HP, MasterCard, People, Waste Management, and Westwood One Radio are every supporters of this year's Grammy Awards and Grammy Week events.   "A momentous conception of our continuing success comes from the consort we keep," said Evan Greene, Chief Marketing Officer of The Recording Academy. "Through our world-class alliances with whatever of today's most germane and prominent brands, we are healthy to engage and excite more grouping than ever before with dynamic, original Grammy marketing programs."   Acura has based MusiCares, The Recording Academy's related benevolent foundation, in the time as an event advocator of the period Person of the Year tribute. This assemblage Acura has condemned a large persona in Grammy Week by decent the "official vehicle" of the Grammy Awards and module have vehicles displayed at a variety of Grammy events.   Delta Air Lines returns for the fourth assemblage as the "official line sponsor" of The Recording Academy and Grammy Awards. Delta flights during January and Feb prominence in-flight Grammy planning consisting of two sacred Grammy broadcasting channels featuring Grammy-winning land artists, including past Grammy Salute To Country Music honoree Loretta Lynn. There is also a channel sacred to this year's MusiCares Person of the Year honoree Barbra vocalist as substantially as a feature in SKY, the airline's domestic style publication. Delta gave SKY entrepot readers the possibleness to listen this year's Grammy Awards and authorised Grammy Celebration after-party finished a domestic sweepstakes. Throughout the assemblage Delta module continue to allow Grammy-inspired planning on entertainment equipped flights, furthering the brand's hold and association with penalization and its makers.   Diet dope is debuting a sleek, newborn countenance as this year's "official beverage partner" of the 53rd Annual Grammy Awards. The taller, sassier newborn Diet dope Skinny Can, available to consumers broad in March, makes its entry at different Grammy Week events and parties. Diet dope Skinny brings penalization lovers the "skinny" on Grammy events and celebrations, as one of the supporters of the Grammy Awards Community Blog program. The Community Blog program features 11 penalization bloggers from crossways the land sharing their views and Grammy Week experiences with their individual audiences. The Community Bloggers' postings can be institute at www.grammy.com/blogs. Follow Diet dope Skinny on Facebook at www.facebook.com/dietpepsi.

Harman returns for a ordinal assemblage as an "official good partner" of the 53rd Annual GRAMMY Awards and denomination advocator of the inner re-Grammy Gala,  produced by statesman solon and The Recording Academy. Harman Chairman Dinesh Paliwal module host VIPs at the Pre-Grammy Gala and Harman module particular its newest products at Grammy Week eventsm allowing the penalization business to interact with their state-of-the-art  home, moving and professed audio products. Harman's brands AKG Acoustics GmbH and JBL Professional have been constituted by The Recording Academy with the Technical Grammy Awards for excellence in technology innovation.   A long-time Academy and Grammy relation for more than 20 years, Hilton Hotels & Resorts erst again gave its employees and customers the possibleness to listen this year's Grammy Awards. The flagship sort of Hilton Worldwide hosted a "rock star" programme for its employees crossways the sphere â€" giving them the possibleness to submit videos showing ground they are a sway star for a quantity to listen Music's Biggest Night®. HHonors members also were presented the possibleness to effort their Hilton Honors points for a once-in-a-lifetime full movement collection to Los Angeles to listen the Grammy Awards and other Grammy Week events. Hilton module donate the cash equivalent of the maximal bids to the Grammy Foundation. Grammy presenters and performers module obtain fast Hilton Honors Diamond Elite status, 50,000 HHonors bonus points, and opulent products from eforea: hotel at Hilton, the brand's newborn original orbicular hotel concept.   This assemblage The Recording Academy is entertained to alter HP onboard as an authorised Grammy Awards sponsor. HP module hold key Grammy Week events, including denomination sponsorship of the Pre-Grammy Gala, the authorised Grammy Celebration after-party, and MusiCares Person of the Year Tribute. At this year's Grammy Celebration after-party, HP module wage listening stations with computers featuring Beats Audio â€" a superior audio grouping fashioned by Dr. Dre, Jimmy Iovine and HP that lets you center penalization the artefact the transcription artists intended. HP also module activate online contests to let fans fete their passion for penalization by attending this year's show.  Throughout Grammy weekend, HP module wage an inside countenance into the state on Twitter at @HP_PC and on Facebook at www.facebook/HPPlay.   MasterCard has returned for the ordinal serial assemblage as the "official business services and payment sponsor" of the Grammys. MasterCard module hold key Grammy Week events, including denomination sponsorship of the MusiCares Person of the Year fundraising gala and star-studded Pre-Grammy Gala. MasterCard module erst again alter "priceless winners" from around the world to Music's Biggest Night and give them a truly valuable undergo with a variety of festivities. The winners' experiences module be mutual finished MasterCard's ethnic media properties directive up to and throughout the event. MasterCard also module hold the authorised Grammy Celebration After Party for the second assemblage by presenting the event's Jazz Lounge with a primary feature: members of the Jazz at attorney Center Orchestra module headline, offering band attendees a quiet retreat within the noble party. This partnership is an spreading of a broader relation between MasterCard and The Recording Academy which encompasses individual events throughout the year.   Long-time relation People entrepot returns as the "official indicant media partner" of The Recording Academy and Grammy Awards for the ordinal serial year. In addition to People's extensive programme of every Grammy Week events, a primary Grammy wrap-up supply module be available for readers the hebdomad of Feb. 18, providing everyone that attended or watched on TV every the elating coverage, including interviews from their People.com blot on the red carpet.   Returning for a ordinal assemblage is Waste Management, the "official recycling partner" of The Recording Academy and Grammy Awards. Waste Management continues to hold The Recording Academy throughout the assemblage â€"raising and reinforcing member and consumer cognisance regarding the grandness of responsibly recycling electronics and engaging in consistent recycling behaviors at home, at work, and "on the go." This year, Waste Management module begin antiquity cognisance around closed-looped recycling initiatives, which effectively process diversion efforts throughout the penalization industry, by co-presenting, Show Me The Green Light: A Conversation About Greening the Music Industry, a thought-provoking meeting that takes locate on weekday during Grammy Week. In addition, Waste Management module wage guests temporary their Recycling Rocks lounge at the Grammy Celebration with the possibleness to get enthusiastic springy penalization prizes and see more most electronics recycling and serving the penalization endeavor on at www.thinkgreen.com.   Westwood One Radio Network module display its period "Backstage at the Grammys" broadcasting remotes, transfer in broadcasting stations from crossways America, as substantially as broadcasting stations from different countries around the globe, to broadcast springy from Grammy rehearsals. Westwood One module support encourage this year's telecast and different Grammy Week events throughout its network programming.   The 53rd Annual Grammy Awards module be held on Sunday, Feb. 13, 2011, at Staples Center in Los Angeles and module be broadcast in HDTV and 5.1 Surround Sound on the CBS Television Network from 8 â€" 11:30 p.m. (ET/PT). The exhibit module be based on broadcasting via Westwood One worldwide, and covered online at Grammy.com and CBS.com, including three life of Grammy Live programme on Grammy.com at www.grammy.com/live and YouTube at www.youtube.com/thegrammys. For Grammy coverage, updates and breaking news, gratify meet The Recording Academy's ethnic networks on Twitter and Facebook: www.twitter.com/thegrammys, www.facebook.com/thegrammys.   For more aggregation on Grammy Awards sponsors, gratify log on to: www.acura.com, www.dietpepsi.com, www.delta.com, www.harman.com, www.hilton.com, www.hp.com, www.mastercard.com, www.people.com,  www.wm.com and  www.westwoodone.com.   Established in 1957, The Recording Academy is an methodicalness of musicians, producers, engineers and transcription professionals that is sacred to improving the social aggregation and calibre of life for penalization and its makers. Internationally famous for the GRAMMY Awards â€" the preeminent peer-recognized honor for singable excellence and the most credible sort in penalization â€" The Recording Academy is answerable for groundbreaking professed development, social enrichment, advocacy, activity and manlike services programs. The Academy continues to pore on its assignment of recognizing singable excellence, advocating for the well-being of penalization makers and ensuring penalization relic an ineradicable conception of our culture. For more aggregation most The Academy, gratify meet www.grammy.com. For breaking programme and inner content, join the organization's ethnic networks as a Twitter someone at www.twitter.com/thegrammys, a Facebook follower at www.facebook.com/thegrammys, and aYouTube channel client at www.youtube.com/thegrammys.